C1 and C2
Hi,
thanks for taking the initiative, Robbie.
Personally I prefer C1 and C2 over all others. The reason is that they appear much more compact and readible than all the others.
I would suggest to mix colors though. Black writing and colorful box, maybe stick to the red. I think I would need to see some combination experiments here.
A-logos: I find they look like a cloud picture of text (I forget how they are called, you know, when you count words and size the font according to their frequency)
B-logos: My eye does not know where to focus as the left bound is hopping from o to i to o
D: Too fat, too much color, it is jumping at me
E: I could go for that as an alternative, however, I still prefer C as C is more "airy", E is square and full, C is open and leaves room for the eye
F: My eye does not know where to focus
G: My eye does not know where to focus and I feel like spinning sideways :) too much playing around for me
H1-4: Again too complex for a logo for my liking, too many elements
H5-6: Could potentially do with that however I find the logo not compact enough. It looks as it is falling apart due to gravity. Kind of words drooling.
Hope that helps. My personal views. Looking forward to discussion.
Best Eva
Style Guide
Thank you Robbie. I can see and appreciate the effort you put in this!
Before going into a feedback loop I would suggest to discuss and clarify the objective and purpose and questions like:
1. Do we want/need just an icon or a logo (with icon and text)?
2. Where do we want to use it?
3. Do we want to use picture language from the open source community?
http://fabfarm.net/wordpress/wp-content/uploads/2014/10/open-source-concept_root.png
- I would second Ludwigs comment/suggestion to possibly use the open source community picture language. I based the logo for Open Power System Data Project as well on the open circle (even though quite abstracted: http://www.open-power-system-data.org/Logo_OPSD_bw_80.png). As does open_eGo: https://www.next-energy.de/wp-content/uploads/2016/03/open_ego_logo.png.
But I don't think it's a must, just see it as a suggestion to spark your creativity ;) Completely changing a "brand's" visual appearance is always tricky, better to make incremental improvements. Aalthough I would argue that our brand's prominence isn't very high yet to take this argument very serious.
Nevertheless I prefer C and would suggest to use a colourful default version wherever possible (for better visibility) that also works when printed as a greyscale version if necessary. I would also prefer a bold font that is not noo round (as in B).
Thanks for your work!
Response (loop one)
Thank you all for commenting.
Regarding purpose, always a good question to ask:
* uses (as I see it) are on websites (including Wikipedia) and possibly powerpoint presentations
* I didn't work up logos with icons because the original was simple text, but will do so using open source imagery as a basis
Must say I like the open_eGo logo. Will do some more work over the next two weeks and we can continue the discussion.
Loop two
I really like the design of the second loop! Again big Thank You Robbie.
Perhalps it could be easier to discuss and agree on basic components of the logo:
existing /
new- Starting with the writings I would follow your opinion to use
OpEnMod with capitals insted of
openmod as the abbreviation
- Change the name from
open energy modelling initiative to
Open Energy Modelling Initiative- In the existing logo, the Initiative is also
highlighted red. I can see the intention behind it but prefer the
same style (K1)
- What fonts (and sizes) are you using? Should be
the same font (K1, compare to K2 and N2)
- The size of the name should be big and thus does not fit in one line (K1). The layout in M1 fits good and allows easy reading
- The symbol (flash) in M1 is nice and can be placed in front. Perhaps combined with the O
I tried to combine my suggestions and it looks like this
[[File:
]][[File:OpEnMod logo U3.png|thumb|openmod logo U3]]
- Thanks for the effort.
I prefer using small letters way more. I like the easy way of having all words starting small.. Aren't capital letters very german (what you say Robbie)?.
I like the idea of including the open source symbol.
Though I like the way J1 is done (apart from the colour) I would prefer to have the chance to also use the logo without the text.
Is there an interpretation for the flash?
- I prefer J1 as well. All other logos I find a bit hectic (the arrows and so forth). I like the idea of the keyhole to "open the black box of modelling". I agree with small letters.
